Keeping Up With Your Donors – A Post-Pandemic Approach to Legacy Gift Fundraising

Fraser Green from Good Works has been studying Canadian giving behaviours and has some new insights into how we as planned giving fundraisers can best do our work in the years to come.

Join Fraser as he delivers a fascinating show and tell of:

♦ How legacy prospects and donors communicate post-pandemic – and how their giving behaviours have evolved.
♦ How the pandemic has created a brand new segment in the planned giving market.
♦ How integrating legacy gift marketing with direct mail and digital fundraising is no longer a great new idea. It’s become a necessary ingredient for success.